Technology Insights

10 Strategies to Make Digital Customer Engagement Work

Written by Maike Dierken – Jun 27, 2019 2:50:00 PM

Digital transformation is changing the way companies and customers interact in the 21st century. Social media, mobile devices, the sharing economy and simplified access to information have created a new type of customer, especially among younger generations who cannot be won over by yesterday’s marketing strategies. The relationship between customers and brands is currently experiencing a disruption that is demanding new approaches in marketing, sales and customer service.

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Topic: Customer Engagement