Digital transformation is changing the way companies and customers interact in the 21st century. Social media, mobile devices, the sharing economy and simplified access to information have created a new type of customer, especially among younger generations who cannot be won over by yesterday’s marketing strategies. The relationship between customers and brands is currently experiencing a disruption that is demanding new approaches in marketing, sales and customer service.
Digitalization is challenging many business areas that have been set in stone for decades. Instead of predictable innovation cycles, disruptive changes are occurring that can devalue or even render obsolete currently successful business strategies within a few years. At the same time, digital transformation opens up an abundance of new possibilities that will enable you to successfully navigate your way into the future. In order to exploit these opportunities, it is essential for modern managers to understand the mechanisms behind digital change.
Topic: Digital Transformation